🧸 For Play Cafés & Soft Play

Loyalty Cards for Play Cafés & Soft Play Centres

A digital loyalty card for play cafés and soft play centres gives families a card in Apple Wallet or Google Wallet — no app download. Parents scan a QR code at the till, tap once, and you can send session reminders, quiet-time offers and rewards that fill the week, not just the weekend.

Done for you loyalty card · digital stamp card · QR code sign-up · Apple Wallet & Google Wallet pass · no app download · automated win-back, birthday and VIP messages

Why play venues need repeat visits

Families choose play venues on convenience and habit — the venue front of mind when a rainy morning appears gets the visit.

A card on a parent's phone means your quiet-session offer reaches them the moment they need it.

Stamp cards — 9 sessions, the 10th free

Quiet-session and weekday offers

No app download, so 80%+ of parents actually sign up

Birthday party and holiday-club reminders

What a play café loyalty card actually does

Parents scan a QR code, add your branded card to their wallet, and you get a direct line to their phone for session offers, party reminders and rewards.

Session and membership rewards tracked on the card

Rainy-day and school-holiday offers

Birthday party booking reminders

Win-back campaigns for families who haven't visited in a month

Wallet cards vs. printed passes

Paper passes get lost in the buggy bag. A wallet card needs no download — one scan, one tap, enrolled in under 30 seconds, and every parent in the room can join at once.

Your card stays on their phone between visits, so quiet-session offers land when they're planning the day.

Frequently asked questions

What is a loyalty card for play cafés & soft play?

A digital loyalty card for play cafés and soft play centres gives families a card in Apple Wallet or Google Wallet — no app download. Parents scan a QR code at the till, tap once, and you can send session reminders, quiet-time offers and rewards that fill the week, not just the weekend.

Do my customers need to download an app?

No. Your customers never download an app. They scan your QR code and tap once to add your branded card to Apple Wallet or Google Wallet, which takes under 30 seconds. That is why ReturnKit businesses typically see 80%+ of customers join, compared with 15–20% for loyalty schemes that ask for a download.

How much does a ReturnKit loyalty card cost?

ReturnKit starts at £49.99 per month per venue and includes unlimited customers and unlimited messages, with no per-message cost, no commission and no setup fee. Every plan begins with a 14-day free trial and no credit card is required.

How long does setup take?

It is done for you. We build your branded wallet card and QR code poster and take you through a training call, so most businesses are live and collecting sign-ups within 24 hours, with monthly performance reports and 7-days-a-week support.

Do loyalty cards actually bring play cafés & soft play customers back?

Families choose play venues on convenience and habit — the venue front of mind when a rainy morning appears gets the visit.

Does ReturnKit work in my country?

Yes. ReturnKit works worldwide, supports 44 languages and 148 currencies, and is used by independent businesses in the UK, Ireland, Europe, the US, Canada, Australia, New Zealand, Singapore and South Africa.

Ready to bring your customers back?

Start your 14-day free trial — no credit card required. Our done for you loyalty card service means we build everything for you, often within 24 hours.

14-day free trial · No credit card required · Cancel anytime